Communicating About Everyday & Critical Emergencies Through Social Media

March 21, 2019

1:30 pm - 2:30 pm

Bruce Dareing

D. Bruce Dareing

Chief of Police

Spring Branch ISD

When there is an emergency situation on campus, a chaotic mass panic online always follows. This online panic, mostly on social media platforms, can shape the public’s perception of an incident before your team has been able to disseminate factual information. Chief Dareing will present best practices in communicating with students, parents, media and more in an effective manner that cuts down on confusion and panic.